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| Method | Sample | Procedure | |--------|--------|-----------| | (Kozinets, 2015) | 4,821 public posts (TikTok, Instagram, YouTube) with #RemasSusu, #Mendesah, #Cute51 (Jan 2024–Mar 2025) | Systematic coding of visual motifs, captions, engagement metrics. | | Semi‑Structured Interviews | 32 creators & consumers (age 18‑24; 18 female, 14 male) | Conducted via Zoom; average duration 45 min; audio transcribed. | | Document Analysis | Brand press releases, partnership contracts (selected dairy brands: “Susu Murni”, “Milo‑Susu”, “CocoMilk”) | Examined for marketing language and co‑branding tactics. | For those seeking extra support and guidance, there

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