This is as true of environment-human interactions as it is of any other area of human behaviour. As Rokeach (1973, p. 3) observed: Environment & Society Portal

: These are "preferable modes of conduct"—the methods or behaviors used to achieve those terminal goals.

Consider two of his terminal values:

The Rokeach Value Survey has been employed in numerous studies across various cultures and populations, providing valuable insights into the structure and function of human values. Research has shown that the RVS is a reliable and valid measure of human values, with applications in fields such as psychology, sociology, marketing, and organizational behavior.