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works because it speaks to Indians, not at them. It understands that the average media consumer wants to laugh before the traffic jam, cry at a sad song on the way home, and feel connected to a celebrity who feels like a friend.
works because it speaks to Indians, not at them. It understands that the average media consumer wants to laugh before the traffic jam, cry at a sad song on the way home, and feel connected to a celebrity who feels like a friend.