The economic model is equally unique. The "handshake event" allows fans to buy a CD to spend four seconds shaking hands with their favorite idol. This turns fandom from passive listening into active, transactional participation. This is driven by the Japanese concept of osha (pushing)—the fan’s desire to "push" their favorite artist to success, creating a bond that feels less like celebrity worship and more like supporting a friend.
: A core cultural value is the Shokunin spirit, an artisan’s dedication to perfecting their craft, whether they are building a temple or animating a film.
