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In the early days of social media fame, you needed millions of followers to catch the eye of a brand. But the current trend—dominating the latter half of this year—is the rise of the .

The pivot was risky. But on 22-08-18, Marcus decided that if he was going to have a career, he wanted it to be one he didn't have to fake a caption for.

What’s one skill your content has accidentally built for you? 👇