: Interactive gaming and virtual reality (VR) are challenging the "zero-sum" nature of media attention, often serving as synergistic platforms that help traditional media reach new audiences. 3. Social and Cultural Impact

Elias entered the lobby of Zenith Streaming, the titan of the entertainment industry. The walls were lined with monitors displaying real-time engagement metrics. A "green-lit" story wasn't judged by its soul, but by its "virality potential score."