Innovation doesn’t happen in a vacuum. Smith identifies two primary "pushes" and "pulls": Exploring Innovation: David Smith - Amazon.com
Only after the Red Team fails to kill the idea does it move to prototyping. This adversarial process, detailed in , reduces the failure rate of new products by an estimated 40% in his case studies. david smith exploring innovationpdf
Since I don’t have access to the specific PDF you’re referring to, I’ll provide a based on the title, plus a template you can adapt. Innovation doesn’t happen in a vacuum