Pada papan harga yang padat informasi atau spanduk promo, Pertamina sering menggunakan Helvetica Neue. Font Swiss ini dipilih karena keterbacaan superior pada berbagai ukuran, terutama untuk angka dan satuan (liter, Rupiah).
Here is everything you need to know about the typography behind Pertamina’s visual identity. Font Spbu Pertamina
#Pertamina #Typography #BrandIdentity #SPBU #DesignThinking Pada papan harga yang padat informasi atau spanduk
: Frequently used as a high-quality alternative for modern Indonesian corporate identities. Rudi, being a curious and creative soul, decided
The story went that a young designer, named Rudi, had stumbled upon an old computer font in a dusty archive room of Pertamina's headquarters. The font, designed in the 1990s, had been created for use on SPBU Pertamina's signage and marketing materials. Rudi, being a curious and creative soul, decided to dig deeper into the font's history.
More Than Just Fuel – The Visual Identity of Pertamina’s Gas Stations
: The brand guidelines typically utilize multiple weights, such as Regular for body text and Bold for headlines, to create a clear visual hierarchy. 2. The Logo Typography