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This influence has bled into traditional media. Movies are now edited with faster cuts to retain attention. Songs are getting shorter to fit into viral trends. Marketing campaigns for major blockbuster films now hinge on whether a scene can become a meme on social media.

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(Visual: A conspiracy-board graphic connecting ‘The Goonies,’ ‘Firestarter,’ and ‘A Nightmare on Elm Street’ to specific Stranger Things characters.) Host (VO): “Season 4 wasn’t about Vecna. It was about the death of physical media . Remember the cracked VHS tape in Eddie’s trailer? That’s the metaphor. Streaming services are the new mall arcades—crowded, loud, and about to go extinct.” Marketing campaigns for major blockbuster films now hinge