The platform was launched during the early boom of regional OTT services, aiming to fill a void left by mainstream giants like Netflix, Amazon Prime, and Disney+ Hotstar, which initially avoided explicit adult content. Ullu’s strategy was simple: produce low-budget, high-drama series focused on erotic thrillers, extramarital affairs, and supernatural erotica, targeting Tier-2 and Tier-3 city audiences who consumed content primarily in Hindi and other regional languages.

Thriller / Revenge Wiki Summary: A female-led revenge drama where a middle-class woman uses her sexuality to trap and destroy powerful men who wronged her. It is known for its noirish lighting and stronger plot than typical Ullu fare.

: A show centered around a character who provides advice on personal problems, blending drama with adult themes.

Some of the popular actors who have worked in Ullu web series include: