Unlike influencers who rely solely on personality, Huang Yaqi maintains a rigorous schedule as a commercial model. She has become a go-to face for Taobao shops—China's massive e-commerce platform—specifically for stores targeting Gen Z consumers.

Douyin is where ijoycebabe thrives. Her short-form videos focus on transitions (from casual to glamour), dance trends, and situational comedies about model life. Her most viral video (12M+ views) featured her trying to fit a couture gown into a regular taxi—a relatable struggle that humanized her.