itms-services://?action=download-manifest&url=https://example.com/app/manifest.plist
Apple has not deprecated itms-services . However, with the introduction of for enterprises (using Apple Business Manager), many organizations are moving away from raw manifests. Yet, for small teams and CI/CD, itms-services remains irreplaceable. Itms-services Action Download-manifest Amp-url Https
: Tells the system that the intended action is to retrieve a manifest file (an XML itms-services://
: This parameter provides the direct web address to the manifest .plist file. Critical Requirements for Installation for small teams and CI/CD