The industry continues to see massive economic expansion. For instance, the sector in India is projected to grow at a CAGR of 8.3% through 2028, reaching over INR 365k crore, according to PwC India .
The convergence of these two concepts is where the magic happens. In 2024, popular media is no longer a gatekept institution. It is an open, chaotic, and wildly creative arena where a teenager with a smartphone can produce content that rivals the reach of a major studio. zooxxx