Songs by artists like Lyodra , Tiara Andini , and Ziva Magnolya become earworms not just because of their vocal prowess, but because of the 15-second dance routines that accompany them on popular videos. Furthermore, TikTok Shop has integrated entertainment with impulse buying. A video of someone frying kerupuk (crackers) with a satisfying crunch might immediately lead to a sale.

"The Vibrant World of Indonesian Entertainment: Popular Videos You Need to Watch"