Dr. Rajan Saxena is a renowned academic leader, former Director of IIM Indore , and former Vice Chancellor of Target Audience:
: Product and brand management, and pricing decisions. rajan saxena marketing management pdf46 hot
Organized into six key sections, moving from the marketing environment to creating and delivering customer value. Accessing the Content former Director of IIM Indore
: Features new cases on modern, "new age" organizations like Hotstar , Oyo , Airbnb , Netflix , Amazon Prime , and Uber to keep concepts relevant. "new age" organizations like Hotstar
Outside, a group of college students were debating which movie to stream. They were price-sensitive but experience-hungry. Saxena’s Lesson: Arjun realized Pulse was marketing VIP tables at ₹5,000 to a mass audience that included students. He was targeting the wrong people with the wrong message.