: Consumers are increasingly using TikTok and Instagram instead of traditional search engines for brand discovery, with 21% of users looking for answers directly on social apps. Content Performance Insights (March 2024)
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In 2021-2022, companies were over-hiring and paying premiums for talent. Now, stability and internal equity are the name of the game. Jumping ship now might actually hurt your long-term comp. : Consumers are increasingly using TikTok and Instagram
By early 2024, social media is no longer just a broadcast tool for job seekers or personal branding. It has become a embedded into recruitment, promotion, and even termination. and even termination.