You’ll need it to scan the exclusive digital content offered during the intermission.
that promised a "Free" experience—though in the wizarding world, "free" usually meant you paid with something other than gold.
During major releases—such as the launch of the Harry Potter Complete 8-Film Collection on Blu-ray or special anniversary events—Movie Palace and Mondo orchestrated events where purchasing the box set or a ticket granted the buyer a free limited edition print.