While his entire catalog is remarkably uniform, a few videos have exploded beyond his core audience of Tamil Brahmins into mainstream popularity.

One day, a young director came to his door. "Iyer sir," he said, "your fixed filmography saved my research. Can I name a character after you?"

: A tutorial on making the traditional tangy and spicy sun-dried berry gravy. Kancheepuram Wedding Kathirikkai Mochai Chops

A deep-rooted respect for tradition that never feels forced.

The following videos are part of a featured playlist titled or individual viral recipes that have garnered hundreds of thousands of views: Kanchipuram Iyer Kadai Vengaya Pakoda