The story follows Yoon Hyun-woo (Song Joong-ki), a loyal secretary to the Jin family, who runs the powerful Soonyang Conglomerate. After being framed for embezzlement and murdered by a member of the family he served, he wakes up in the body of Jin Do-joon, the youngest grandson of the conglomerate’s chairman. Given a second chance at life, he embarks on a mission to dismantle the Jin family empire and take over the company from the inside.
Reborn Rich is dense. It features high-speed stock market dialogues, tense boardroom battles, and rapid-fire family arguments. Reading subtitles during a scene where Jin Do-jun is shorting a stock or orchestrating a hostile takeover can cause cognitive whiplash. When , the viewer can focus entirely on the actor’s micro-expressions and the visual storytelling. The complex economics of the show become digestible when heard in one’s mother tongue. Reborn Rich Speak Khmer