The room murmured. Two years ago, Galactic Guardians 7 had made a billion dollars. Last year, Galactic Guardians 8 made eight hundred million. This summer, Galactic Guardians 9: The New Genesis barely broke even.
Universal’s success with the Mario movie (via Illumination) showed that if you align the right IP with the right production house, the ceiling is limitless. Conversely, Warner Bros.' struggles with the DCEU highlighted the danger of rushing production to catch up with competitors. It proved that in modern production, is just as valuable as budget.
Blockbuster productions provide thousands of jobs and stimulate tourism in filming locations.
While controversial, AI is being used by studios to storyboard action sequences, de-age actors (see: Indiana Jones and the Dial of Destiny ), and even generate background actor crowd scenes. Production houses are currently negotiating union rules to limit AI's use in writing.
However, the last decade has seen a hostile takeover of the landscape by what can only be described as tech companies masquerading as studios. This is the era of the .
For a comprehensive understanding of the implications and the broader context of such content, further study could involve:
