The term "subliminal" refers to the threshold of consciousness, below which a person is not aware of their thoughts, feelings, or perceptions. Subliminal messages are designed to operate below this threshold, influencing a person's emotions, attitudes, and behaviors without them even realizing it.
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Key claims that advertisers embed hidden imagery in print advertisements—often of genitalia, sexual acts, or the word "SEX"—to evoke a visceral, emotional response that the consumer consciously attributes to the product being sold. The term "subliminal" refers to the threshold of
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