There is a massive shift away from international brands toward local ones.
When the government attempted to pass the controversial Omnibus Law on Job Creation, it was Gen Z TikTok and Twitter spaces that organized the mass protests. They share legal aid funds, coordinate strikes, and fact-check politicians in real time. There is a massive shift away from international
There is a duality here.
Walk through Pasar Senen (a traditional market) or a high-end mall in South Jakarta, and you will see a fashion paradox that makes perfect sense to the local youth. There is a massive shift away from international