"That’ll be four pounds," the barista said cheerfully.

Experiments showed people perceived shoes as more expensive in pleasantly scented rooms.

: We often only notice the importance of scent when our ability to smell is damaged.

French study measured if people returned wallets (honesty/social behavior). Sentence Completion A (Perception of price)

10. Hirsch – Found that scent increases time spent in a casino 11. Baron – Discovered a link between pleasant smell and helping behaviour 12. Spangenberg – Showed that matching scent to product category is crucial 13. The author – Concludes that smell is a weak persuader