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What can you steal from Grace's playbook? If you want to replicate her success, focus on these three tenets:

Grace’s content doesn’t feel like a marketing funnel; it feels like a diary. But make no mistake—it is a highly strategic operation. Her content falls into three distinct pillars, each serving a different purpose in her career ecosystem. grace aka givingyougrace onlyfans more new dr install

| Source | Estimated % (self-reported) | Examples | |--------|-----------------------------|----------| | Sponsored content | 50% | BetterHelp, Notion, CeraVe, Thrive Market | | Affiliate marketing | 20% | Amazon storefront, LTK (LikeToKnowIt) | | YouTube ad revenue | 15% | Pre-roll and mid-roll ads | | Digital products | 10% | Notion templates, “Gentle Goals” planner PDF | | Merchandise | 5% | Stickers, sweatshirts (“Rest is Productive”) | What can you steal from Grace's playbook

Marwick (2015) contends that authenticity is a performed strategy, not an innate trait. For influencers, maintaining “realness” while sponsored requires balancing transparency with persuasion. Grace’s vulnerability about mental health or failed projects can paradoxically increase her credibility when promoting products (e.g., therapy apps, planners). Her content falls into three distinct pillars, each