Projects like Black Mirror: Bandersnatch paved the way for narratives where the viewer chooses the outcome.

Brands have realized that to succeed, they must cater to these super-fans. The "watercooler moment" has been replaced by the "Discord server meltdown."

. From the red "sale" tags in retail stores to the calming blue walls of a doctor's office, colours are meticulously chosen to trigger specific psychological responses.

: One-click sharing buttons and the ability to easily "repost or remix" content.