By 2022, Vodafone had fully matured its 2017 redesign. The "Speechmark"—a red quotation mark inside a red circle—remained sacred. The 2022 PDF stressed:
To enforce these rules, the guidelines outline the role of the —a digital asset management system. Any agency or regional office must submit materials for automated pre-flight checks that scan for color drift or improper logo spacing. vodafone brand guidelines 2022 pdf