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This decade saw Aishwarya embrace the "power shoulder." Her appearances at the Cannes Film Festival became legendary. The 2011 "Purple Lips" incident (where she accidentally smudged lipstick) became a viral moment, but she turned it into a career-defining narrative about owning imperfections. Photos from the Kalyan Jewellers campaigns during this era redefined how South Asian brides saw themselves. aishwarya rai nude picture in playboy magzine verified