In the Marathi language, words often carry onomatopoeic or rhythmic roots.
With the influence of Bollywood (Punjabi wedding scenes), many Maharashtrians have started calling Zava Zavi simply "Haldi ceremony." The unique identity of Owi is sometimes replaced by Dhol beats, but purists argue that the charm of "Zava Zavi" lies in the intimate singing, not the loud speakers.