In the last decade, the traditional studio model has been disrupted by the emergence of streaming productions. Companies like Netflix, Amazon (MGM), and Apple have pivoted from digital distributors to premier production houses. Unlike traditional studios that rely on box office receipts, streaming studios prioritize subscriber growth and retention. This shift has changed the nature of storytelling; Netflix’s massive production slate, which includes global hits like Squid Game and Stranger Things, demonstrates a strategy of quantity and diversity aimed at capturing every possible niche market. These tech-driven studios have also normalized "binge-watching," fundamentally altering how audiences engage with serialized narratives.
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