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In the pre-internet age, entertainment competed for your dollars. Today, it competes for your attention span . Every minute spent watching a Disney+ show is a minute not spent playing Call of Duty or scrolling X (formerly Twitter). This has led to the "arms race of the opening hook." If a show doesn't grab you in the first 90 seconds, it fails. If a podcast doesn't deliver a teaser within the first 30 seconds, you skip.

That line is now obliterated.

The future is not a return to the monoculture. The future is even deeper fragmentation, likely driven by generative AI (which will produce infinite personalized episodes of a show starring a digital version of your face). The question facing us is not "Is there anything good to watch?"—there is too much. The question is blackedraw240610haleyreedoffsetxxx1080 hot

We cannot ignore the pathology. The same tools that bring us Ted Lasso 's warmth also bring us doomscrolling. In the pre-internet age, entertainment competed for your