Crucially, 40% of tourists could not distinguish between a lodge that is genuinely certified (Green Globe) versus one that merely uses green marketing language. This is the central challenge in the management of eco tourism: tourists believe they are behaving sustainably, but they rarely verify management claims.
The perception of eco-tourism in Belize varies among stakeholders, including:
The purpose of this report is to assess how eco-tourism is currently managed and how it is perceived by two primary stakeholder groups: