In traditional context, a refers to a person—usually a woman—who acts as a wedding planner, organizer, or master of ceremonies. However, in recent years, the term has evolved. On platforms like TikTok, Facebook, and YouTube, "Yesmaal" has become synonymous with a specific style of hypeman or MC at weddings and parties. These individuals are known for their high energy, loud microphones, poetic chanting, and sometimes chaotic or comedic interventions during ceremonies.