Breakthrough Advertising Eugene Schwartz Audiobook Page

The audiobook is dense with 1970s case studies (books, courses, industrial tools). Don’t try to memorize them. Instead:

Currently, there is of the full text available on major platforms like Audible. Brian Kurtz, the current publisher and steward of Schwartz’s legacy, has indicated that an official audiobook is a planned project for the future. breakthrough advertising eugene schwartz audiobook

Schwartz argues that 99% of advertising fails because it speaks to the wrong level of awareness. Breakthrough Advertising is the instruction manual for moving a mass of "Unaware" people into "Most Aware" buyers using nothing but words. The audiobook is dense with 1970s case studies