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While objective quality attributes are essential, recent marketing campaigns employ emotionally resonant phrases such as (roughly “smooth, flawless fruit”) and “Kangen” (a feeling of longing) to stimulate demand. Simultaneously, sellers embed product IDs (e.g., 91833952 ) into listings to convey traceability. The effectiveness of this hybrid approach—blending narrative with data—remains under‑explored. sellers embed product IDs (e.g.
The phrase functions as a , instantly signalling smooth texture, visual appeal, and premium status. Its positive sentiment (VADER + 0.68) aligns with higher purchase intent, confirming prior findings on emotive branding (Kim & Lee, 2021). instantly signalling smooth texture
Exploring the Mango Indo18 Experience: A Look at ID 91833952 sellers embed product IDs (e.g.