Copyright © 2019 Spreekbuis
For decades, entertainment was linear. Families gathered around the television at 8 PM for the newest episode of a hit sitcom. Radio DJs dictated the morning commute. Newspapers set the day’s agenda. That era is gone.
This "creator economy" has democratized fame, but it has also de-risked it for corporations. Studios no longer need to gamble $200 million on an untested script; they can sign a creator with 10 million loyal followers to a development deal. The guilds (SAG-AFTRA, the WGA) fought for residuals against studios; creators fight for a share of ad revenue against an algorithm that changes the rules monthly.
**3. Intellectual Property
The biggest shift in media isn't just what we watch, but how we watch it.
Copyright © 2019 Spreekbuis