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Beyond branding, social media is a powerful tool for building professional capital: How Social Media Can Affect Your Potential to Be Hired

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To understand the stakes, we must look at the data. According to a 2023 survey by CareerBuilder, More strikingly, 57% of employers have found content that caused them not to hire a candidate, while 47% have found content that made them hire a candidate immediately. Beyond branding, social media is a powerful tool

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Consistently sharing industry news with your own commentary positions you as a thought leader rather than just an observer. 2. Networking Without the Awkward Small Talk