: In July 2025, the Indian government banned Ullu and 25 other OTT platforms for hosting "obscene and objectionable" content.

Despite legal hurdles, Ullu's business metrics showed a massive appetite for its specific brand of entertainment:

: Trending series like Rain Basera , Jalebi Bai , and Charmsukh are frequently discussed in "uncut" contexts, featuring popular actresses like Bharti Jha , Aliya Naaz , and Muskaan Agarwal .