Here's a neutral essay:
Consumer behavior is shifting toward rather than passive watching: 2026 Digital Media Trends | Deloitte Insights Here's a neutral essay: Consumer behavior is shifting
The driving force behind this shift is the "streaming wars." As legacy media companies realized that Netflix was eating their lunch, they pulled their libraries back. Friends and The Office left Netflix to bolster HBO Max and Peacock, respectively. Suddenly, popular media wasn't a shared cultural touchstone available to anyone with a cable subscription; it was a bargaining chip. "snackable" consumption. The Bottom Line:
: With 60% of streaming happening on mobile devices, exclusive series are now being paced and cut specifically for vertical, "snackable" consumption. The Bottom Line: Here's a neutral essay: Consumer behavior is shifting