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TikTok perfected the "For You" feed. Unlike Instagram or Facebook, which rely heavily on social graphs (who you follow), TikTok’s UPD is based purely on content affinity. A video from a creator with zero followers can go viral in hours because the algorithm pushes it to the right niche. This has turned music, comedy, and educational content into viral entertainment formats that bypass traditional media entirely.

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: The University of the Philippines (U.P.) recently launched a Journalism Media & Information Literacy Project on YouTube . It uses instructional videos made by journalism students to teach the public how to fact-check information on social media . TikTok perfected the "For You" feed