: Creators like Issa Rae are launching projects specifically for platforms like TikTok to match how modern audiences consume content on-demand. Algorithm over Identity

: Integrate direct commerce into video content, allowing users to purchase products featured in shows or movies in real-time.

: Roughly 60% of streaming now happens on mobile devices, leading to "micro-dramas" designed for 90-second bursts.

The Streaming Revolution and the Death of the "Watercooler Moment"