If oil was the commodity of the 20th century, is the commodity of the 21st. The global attention economy is valued at over $1.5 trillion annually.

: Amusement parks and traveling carnivals. Cultural Events : Festivals, fairs, and art exhibits.

The advent of cable television (MTV, ESPN, BET, CNN) fractured the monolith. Suddenly, entertainment content could be tailored to subcultures. Popular media began to acknowledge that a 14-year-old skateboarder wanted different content than a 50-year-old golfer. This was the rise of "narrowcasting."

Currently, there is no single "pop culture" moment. Super Bowl commercials remain one of the few live events that command unified attention. The future likely holds a "media bubble" scenario: your entertainment content will be so perfectly tailored to your taste, politics, and mood that you will rarely encounter anything unexpected or challenging.

Usually reinforced with high-grade polymers or anodized alloys to prevent corrosion.