of streaming occurs on phones and tablets. This has birthed "small-screen storytelling," including micro-dramas designed for 90-second vertical viewing. The Experience Economy:

That model is effectively dead.

Additionally, "second screen" content has exploded. Reaction videos, lore explainers, and "Twitch clip compilations" are now pillars of . Watching someone else play a game is often more entertaining than playing it yourself. This meta-layer of entertainment—content about content—is a uniquely modern phenomenon.