Batik is more than just a fabric in Indonesia; it is a "masterpiece of oral and intangible heritage" that symbolizes identity and harmony. In recent years, floral batik patterns ("batik bunga") have become a staple in "Hijab Style Outfit of The Day" (OOTD) trends on platforms like Instagram and TikTok.
The digital age has transformed how trends emerge and spread, particularly in lifestyle and entertainment. Platforms like social media and content-sharing sites have made it easier for users to create, share, and consume a wide range of content. In Indonesia, as in many other countries, these platforms have given rise to viral trends that can influence lifestyle choices and entertainment preferences. Batik is more than just a fabric in