Here are some of the key concepts covered in the book:
The modern marketer, according to the 17th edition, is a conductor of an orchestra, not a soloist. They must balance the immediate pressure for quarterly results with the long-term necessity of brand stewardship. principi di marketing kotler 17 edizione pdf top
Contenuti principali
Evaluating each segment’s attractiveness and selecting which ones to enter. Here are some of the key concepts covered
While technology changes, the structural logic of marketing remains consistent. The 17th edition retains the classic framework that has educated generations of MBAs, but injects modern context into each stage. according to the 17th edition
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Creating and Capturing Value: A Review of Kotler’s 17th Edition