If you’ve never read The Boron Letters , you’re basically trying to win a gunfight with a rubber chicken.
Later, these letters were compiled, edited, and published as The Boron Letters . Today, they are often circulated as a due to their out-of-print status and the high demand for Gary Halbert’s wisdom.
Halbert's 1980s direct mail strategies with modern digital copywriting ? Provide a structured list of the 25 letters? The Boron Letters - Amazon.com
If you want, I can: