However, the transition from "child prodigy" to "adult idol" is notoriously difficult in Japan. Many former child stars fade away. Irie, however, managed the transition successfully. As she came of age, she rebranded herself, shifting from the innocent "young idol" image to a more sophisticated, athletic, and powerful adult persona. By her twenties, she had shed the gimmicks of her youth and established herself as a top-tier gravure idol known for her striking figure and confident gaze.

: Her early work emphasized a "sexy and cute" aesthetic, combining an innocent appearance with physical development that was atypical for her age.