By 2026, industry experts predict on platforms like YouTube, Instagram Reels, and even WhatsApp-forwarded clips.
The core of this trend is a move toward "authenticity" as a premium asset. Unlike traditional media, homemade videos—ranging from to urban lifestyle diaries —offer viewers a mirror to their own lives.
Currently India's dominant daily vlogger, focusing on relatable middle-class family life and celebrations.
: Influencers like Abhinav Yadav (@ createyourtaste ) and Sditi Agrawal (@crafter_aditi) provide daily doses of DIY art and home improvement tips for over 15 million followers.
